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The website was acquired by IAC’s division in 2011 Ok Cupid was initially owned by Humor Rainbow, Inc.
Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.The popularity of Spark Match took off and it was launched as its own site, later renamed Ok Cupid.The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid. In 2008, Ok Cupid spun off its test-design portion under the name Hello Quizzy , while keeping it inextricably linked to Ok Cupid and reserving existent Ok Cupid users’ names on HQ. To stay safe, there are certain steps that you should take while dating – both online and offline.