Consider this scenario – You are at a bar with someone you have just met.
You are into them and desperately trying to pique his/her interest. Both scenarios require a calculated approach, suave communication, and on-point messaging. As a PR or content marketing professional, you need to figure out how to make journalists like you and want to work with you.
If you have each had a couple drinks on that first date, you might feel more comfortable about going all the way.Flip to dating – you want your date to like you and want to be with you.Though the outcomes are very different the approach is similar.When once micro-communities were co-ops and communes, they now have evolved into groups of similar-minded individuals gathered to share resources and activities (often found through online communities).As we prospect for leads we can find similar communities that aggregates potential relationships with journalists, editors, community managers, and website admins.